The ideal candidate will expand the company's brand presence by finding the target audience to distribute marketing content to. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player.What you’ll get to do:Define the growth marketing strategy, focusing on scaling up marketing reach, driving usage and optimizing conversionLaunch growth experiments to improve the speed to market of marketing initiativesDefine multi-channel and full funnel growth strategies based on product needs: SEO/ASO, SEM, social paid, traditional, mobile native and web, programmatic displayBe responsible for targets and budgets for growth marketing programs, focusing on improving key metrics such as cost per metrics, retention and ROIDrive and succeed in marketing planning, execution and evaluation with internal and external partners / agenciesManage digital campaign growth, advertising and overseeing campaign execution. Also work closely with social media team as a amplifierWhat you’ll bring:Bachelor's degree or equivalent practical experience6-8 years of experience in developing, and executing data-driven campaigns, hands-on experience with major digital platformsExperience with end-to-end marketing strategy, including funnel and product optimizationPassion for data and analytics: being comfortable with using business intelligence tools such as Google Analytics, Appsflyer, Facebook AnalyticsThe capacity for self-motivation, independent initiative and creative problem-solvingManage time and schedules to meet aggressive deadlinesBusiness fluency in both written and spoken Cantonese, and English
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