Assistant Manager to Manager, Branding and Advertising - Chief Executive Office
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Job Overview
Develop and implement effective brand building strategies. Initiate and execute publicity campaigns to promote the Bank's image through multiple communication channels. Liaise with agencies & production houses to implement brand building initiatives. Supervise the campaign work progress of internal marketing teams and coordinate joint campaigns. Conduct regular brand awareness surveys. Manage and monitor promotion budgets. Handle procurement works for campaigns. Perform additional duties as assigned.
Qualifications

University graduate in Marketing, Communications, or relevant disciplines
8-10 years of experience in planning and implementing integrated communication campaigns across various media platforms
Banking industry experience is preferred
Excellent interpersonal and communication skills, good team player
Organized, self-motivated, detail-oriented, able to work independently
Proficient in MS Word, Excel, Power Point, Chinese word processing
Fluent in English and Chinese, including Putonghua

Additional Details

Senior level: Mid-Senior
Employment type: Full-time
Job function: Public Relations and Marketing
Industry: Banking

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