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General Manager - Partner at Digital Business Lab
About Digital Business Lab
Digital Business Lab is a dynamic, ambitious, performance-driven, creative Social Media agency born 13 years ago. Based in Hong Kong, Singapore, and Shenzhen, “DBL” provides expert knowledge and experience in creative content and performance social media services to clients all over Asia.
Digital Business Lab's end-to-end social media solutions inspire and engage audiences to build long-term partnerships with our clients.
Overview
As our paid media activities grow rapidly, we are seeking an advertising role specialised in China advertising across social, search, and beyond. This role will work closely with our Senior Account Director for China & our Paid Media Director.
Location: Hong Kong or Shenzhen (TBC with candidate)
Title: Paid Media Specialist / Expert (open to refine based on seniority)
Responsibilities
Understand - Identify client’s expectations considering clients positioning, available budget and business objectives
Optimise - Recommend, communicate and implement campaign optimisation;
Maintain - a deep understanding of the social media & advertising landscape in Mainland China;
Provide - strategy, guidance, insights to clients on how to effectively leverage digital advertising to achieve their business goals;
Report - Deliver comprehensive and insights driven paid campaign reporting;
Develop - support the growth of DBL paid media & related services across upsells, renewals, pitches, tenders, and overall proposal development.
Skills
At least 3 years of hands‑on experience running Paid Ad campaign in Mainland China
Key Expertise: Solid Ad Management track record on We Chat, Rednote (Xiaohongshu), Baidu.
Speak and write English fluently (must)
Speak Mandarin and write Simplified Chinese (must)
Experience with client relationships and internal team coordination
Curiosity and savviness in the use of social media
What we can offer you:
Fixed salary (negotiable based on experience)
+ Performance-based commissions
5-day working week
Flexible remote work & work-from-home policy
Medical insurance
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