Overview
Join to apply for the
Content Marketing Manager (Remote)
role at
Smile.
Smile is a national digital health company founded in 2006 comprising multiple divisions focused on revolutionising quality healthcare accessibility and affordability in Australia. Smile offers Retail Dental Cover to the public and Corporate Dental Cover to companies across Australia and has operated with a globally distributed team since 2017.
Role Objectives
This role targets a
Content Marketer with a proven track record of delivering measurable results
through strategic, high-performing content. You will own content across the stakeholder journey to drive aggressive new member acquisition and retention targets. The role requires a balance of creativity and analytics, the use of AI tools to optimise content performance, and accountable ownership. You will collaborate with performance marketing, CRM, SEO, and product teams to ensure consistent messaging and growth through impactful content.
Key Responsibilities
Content Strategy Development: Develop and execute a comprehensive content marketing strategy aligned with company goals and audience personas.
Content Creation & Optimisation: Produce content across platforms (website, blogs, social media, email campaigns, whitepapers, ebooks, video, etc.); refresh existing content for SEO relevance; apply AI tools for drafting, personalisation, and optimisation.
Audience Journey Mapping: Create tailored content for each stage of the audience lifecycle and implement personalised content to improve conversions and retention.
Campaign Management: Plan and deliver campaigns aligned with product launches, promotions, and seasonal initiatives; track and report on performance; iterate using data-driven insights.
Brand Messaging & Positioning: Maintain a consistent brand voice across touchpoints and position Smile as a thought leader in digital health and dental cover.
Performance Analysis & Optimisation: Monitor KPIs (engagement, conversion, SEO rankings) and use AI-powered analytics to improve delivery, targeting, and ROI.
Collaboration & Cross-Functional Alignment: Work with performance marketing, CRM, SEO, and product teams to ensure consistent messaging; contribute to a results-first team culture.
Cost Efficiency & Resource Management: Manage content budgets and optimise cost per new content piece while maintaining quality and reach.
Key Performance Indicators (KPIs): Track content-related metrics such as cost per new piece, engagement and conversion impact, media expansion (video, infographics, interactive formats), and contribution to acquisition and retention targets.
Ideal Profile & Requirements
Extensive experience with Content Marketing and a track record of delivering exceptional results.
Strategic, analytical, and creative thinking; proactive, self-starter with a high-performance mindset.
Excellent written and spoken English.
Confident in using AI tools to improve efficiency and outcomes.
Highest integrity and professional conduct.
What’s on Offer
100% Remote: Work from anywhere.
Full-Time Position.
Similar Time Zone: Collaborate with a team in a compatible time zone.
Established Company: Near 20 years of success and growth.
National Presence: Be part of a national Australian company.
Meaningful Work: Contribute to a mission to revolutionise healthcare accessibility and affordability.
Top-Tier Leadership & Team: Collaborate with experienced leaders and a high-performing team.
Excellent Culture: Positive, supportive work environment with a long-serving team.
Creative Freedom: Support to explore new ideas, formats, and approaches.
Content Variety: Create blogs, e-books, infographics, videos, podcasts, and social content.
Robust Editorial Calendar: Align content with key milestones and seasonal trends.
