Tatler Asia, the region’s leading luxury media company, is seeking an experienced and proactive Event Marketing Manager to be based in Hong Kong. This position will help to develop event marketing campaigns for Hong Kong based events with a strategic focus on delegate acquisition, audience growth, community engagement and brand building. Reporting to the Regional Marketing Director and working closely with our Deputy Managing Director, you will be responsible for developing and executing innovative event marketing strategies to promote our brand and engage our target audience. You will work closely with cross-functional teams to plan, organise, and manage a wide range of events, including corporate events, galas, conferences and experiential activations. The successful candidate will have a strong background in event management, digital marketing, and brand promotion, with a creative mindset and a passion for delivering exceptional experiences. The position will assist in all aspects of the marketing department’s event marketing operations, with a focus on digital marketing campaign management for multimedia products, events, awards and experiences. It is essential that the candidate has strong event marketing experience with a focus on B2C paid ticketed events. The ideal candidate will have experience managing digital ad boosting campaigns, ideally in the luxury sector, with a focus on acquiring and converting delegates for paid events.In addition to managing event marketing communications, this role will help to enable and facilitate community building through best-practice first-party data management and customer relationship management. This role sits in the marketing department and may require the candidate to assist with brand marketing campaigns outside of events.To succeed, you’ll need a positive, can-do attitude, strong interpersonal skills and the ability to work proactively and independently across borders to achieve business and marketing objectives. Responsibilities:Manage the planning, implementation and delivery of event marketing campaigns across all platforms within Tatler’s portfolioEnsure the delivery of timely event marketing campaigns targeting high net worth individuals and affluent consumersConceptualise, coordinate and execute integrated event marketing campaigns with a focus on digital and data led activities across email, social media, content marketing, display, PPC and strategic partnershipsOversee the event registration process, pre and post delegate communications and collaborate effectively and efficiently with the events department Collaborate with the product and design departments to creatively develop the marketing materials and copywriting to reach each event marketing campaign’s objective (collateral includes webpages, web banners, print ads, social media posts and digital ads)Write informative and engaging copy that inspires actionBuild and send targeted eDM campaignsDevelop marketing materials and event collateral in line with the marketing and communications strategy, ensuring brand guidelines are correctly applied across all brand touchpointsTrack, analyse and report on event marketing campaigns, making improvements and recommendations for each eventDevelop and build post event reports to help secure repeat sponsorship for recurring eventsIdentify and onboard strategic event partnerships to increase brand awareness targeting HNWIs and affluent consumersBuild relationships with key stakeholders in Hong Kong and beyond, including events, commercial and editorial teams.Be open to supporting and coaching the wider marketing team through adhoc marketing tasks, community building and engagement, circulation marketing, content marketing, social media amplification and new product launchesDevelop and manage event marketing budgetRegional Responsibilities:Oversee regional amplification initiatives and flagship marketing campaignsResearch, create and develop presentation materials for corporate presentationsReview marketing campaign performance and provide recommendations to maximise return on marketing investmentStrategically develop Tatler’s marketing activities through the use of analytics, data development and technologyAssist with the B2B marketing communications strategyRequirements:Over 5 years’ marketing experience, preferably in media, events and the luxury industry Must have a minimum of 3 years relevant event marketing experienceFurther education and/or a degree in marketing will be advantageousCandidates with digital marketing knowledge and experience using Facebook Ads, LinkedIn Ads, Google Ads and Instagram Ads will be considered favourablyExperience in executing and tracking digital marketing campaigns that involve live/virtual events, website, content and social media marketing within the APAC environmentEnglish language copywriting abilitiesAbility to prioritise multiple projects on tight timelinesA track record of using data to drive actionable insightsProficiency in Microsoft Office (Word, Excel, PowerPoint and Outlook) Knowledge of email delivery systems and email marketing (Pardot)CRM systems (Salesforce) and best practice data management and acquisition will be an advantageExperience in data list research, data acquisition and audience segmentationResearch skills and the ability to synthesise data and prepare easy to read presentations Experience using Google Analytics, or any other analytics platform will be an advantageAn eye for design and consistencyPersonal Qualities:A positive, can-do attitudeStrong interpersonal skills with an independent and proactive work attitude; attention to detail is essentialResilience, drive and determination to resolve road-blocks rather than just point them outUncompromising attitude to pursuing excellence and accuracy in everything you doShow a willingness to try new things and devise new ways of workingAbility to build and maintain relationships with key colleagues and internal stakeholdersHighly organised and punctualThe ability to communicate marketing tactics and strategies clearly to non-marketersEducation Required: Degree holder in marketing or related disciplinesCandidates who are more experienced will be considered for Senior Event Marketing Manager.Location: Wong Chuk Hang, Hong KongInterested parties please click apply and attach your full resume with your salary expectation.Tatler Asia, the leading luxury media company in Asia, celebrates its 45th anniversary this year. Its mission is to build, inspire and empower Asia’s most influential communities through the power of unparalleled storytelling, iconic brands and innovative technologies. Tatler is present in seven markets across Asia and is owned by Lamunière family.For more information, visit https://tatlerasia.com/Applicants who are not invited for interview within 8 weeks may consider their applications unsuccessful. Data collected will be used for recruitment purpose only.
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