Join to apply for the Global Social Media Specialist role at LOJEL1 day ago Be among the first 25 applicants Join to apply for the Global Social Media Specialist role at LOJELCarry essentials exist to make movement a worry-free experience, allowing us to focus on the bigger picture of our journeys. Today's industry brands are exhibiting a growing disconnection from the deeper purpose of movement, seen in standard-fare products that neither challenge norms nor present new solutions that facilitate better mobility. LOJEL is about refocusing on how people move, but more importantly, why: connection. Putting the purpose of our journeys at the forefront of the discussion opens up opportunities for innovation. This process of discovery is what lets us empower people to move better and focus on what truly matters. Our mission is to spark the human connections that make the world a better place—by empowering people’s journeys with thoughtful carry essentials for travel and everyday movement. We are Driven By Diversity, Intentional By Design and Purposely Positive—core values upholding our ultimate goal to inspire movement within communities and across the globe. LOJEL is an international carry essentials brand—founded in Japan in 1989, currently headquartered in Hong Kong with teams in North America, Europe, and the Asia Pacific—and is sold in 15 territories across the globe. SUSTAINABILITY AT LOJELAt LOJEL, we're committed to driving positive change. We recognize the challenges our world faces, particularly with the looming climate crisis. The future is uncertain, and as a forward-thinking brand, we're dedicated to taking action. Sustainability is at the core of our mission. By 2026, we aim to achieve B Corp certification, becoming climate neutral, and ensuring that 50% of our products are crafted from recycled or sustainable materials. To achieve these goals, we're building a team that's ready to take on this challenge head-on. Join us in making a meaningful impact on our planet while embracing a rewarding career at LOJEL. ABOUT THE ROLEAs LOJEL's Global Social Media Specialist, you will manage day-to-day operations and enhance our social media presence on platforms such as Facebook, Instagram, Pinterest and You Tube. Your role will involve curating engaging content and implementing calendar strategies to drive audience interaction, sales, and growth. Additionally, you will participate in cultivating strategic alliances that resonate with our audience and align with our brand's vision, collaborating closely with content creators and other partners. KEY RESPONSIBILITIESPlan, coordinate, and execute a content strategy across Facebook, Instagram, Pinterest, You Tube, and Tik Tok that aligns with LOJEL's brand goals and campaign calendar. Identify necessary content to bring the calendar to life, collaborating with our in-house studio and/or external vendors to ensure alignment with brand guidelines and timely delivery. Manage timely postings according to the calendar and respond to comments to foster engagement. Drive both paid and organic engagement initiatives. Oversee relationships with external agencies. Work closely with the Social Media Manager to ensure consistency across all social channels. Regularly produce insightful reports analyzing metrics to gauge performance, audience growth, and engagement levels. Measure and assess the impact of campaigns, providing data-driven insights in reports. Assist in global and regional influencer marketing and user-generated content (UGC) programs. Negotiate terms of partnerships (usage rights, budget, creative direction, etc.) to ensure favorable outcomes for LOJEL while maintaining positive, long-term relationships. Coordinate logistics and omnichannel customer journey planning with regional teams. Assist the Global Social Media Manager with administrative and ad hoc tasks as needed. YOUR SKILLS & EXPERIENCE3+ years of experience in social media management. Highly organized and driven by timelines and milestones. Proactive and self-initiated, able to identify and raise potential issues. Must have multi-channel experience. Strong analytical skills with the ability to distill meaningful and actionable insights from data. Background in FMCG, retail, fast fashion, athleisure, or lifestyle sectors. Experience working with studio managers, including videographers, photographers, designers, and copy editors. Hands-on experience in content creation from scratch is a plus. Familiarity with paid social and digital campaigns, preferably at a regional level. Sensitive to trends and guidelines for platforms such as Meta and Google. Strong content creation and storytelling skills. Experience in partnerships with brands and influencers, campaign management, or building brand ambassador programs. Excellent negotiation and relationship-building skills. WHAT YOU'LL GETCompetitive remuneration20 Annual Leave Days Additional leaves including maternity, paternity, dental, marriage, childcare & adoption leaves Medical and Dental Insurance LOJEL friends & family discount year-round & much more…**Our company is a signatory to the Racial Diversity and Inclusion charter for Employers of the Equal Opportunities Commission.**Seniority level Seniority level Executive Employment type Employment type Full-time Job function Job function Marketing Industries Retail Referrals increase your chances of interviewing at LOJEL by 2x Sign in to set job alerts for “Social Media Marketing Specialist” roles. 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