Overview Join to apply for the Head, Marketing and Branding (District Development) role at West Kowloon Cultural District Authority. The West Kowloon Cultural District Authority welcomes exceptional talent with a passion to realise the vision and mission of making the West Kowloon Cultural District a prime local and international destination for arts, culture and entertainment. Responsibilities Reporting to the Director, Marketing, Branding and Partnerships, you will be responsible for: developing overarching district and commercial branding and marketing strategies in line with the business objectives of West Kowloon District Authority, including brand building, publicity, place making and wayfinding strategy to ensure well-orchestrated and consistent brand experiences across the District and the Authority. Planning and managing a year-round marketing communications calendar to deliver compelling brand stories about the District and its artistic venues to uplift West K’s brand reputation. Managing and gatekeeping guidelines and toolkits for brand identity and standards for the brands of West K and its artistic venues, and ensuring a seamless brands experience across all touchpoints. Driving and orchestrating social media strategy with engaging and culturally relevant content, developing KOL partnerships in priority source markets to maximize brand visibility and presence across all social media platforms, and to improve marketing effectiveness and drive visitation. Devising content strategy and developing digital marketing frameworks in partnership with different business units and business partners. Providing guidance on design related aspects and engaging with internal/external stakeholders for executing brand communications, brand collateral, photography, videography, etc. Developing and delivering 360 solution designs from concept, feasibility, insights, positioning, commercials to go-to-market strategies for new brand marketing initiatives and services. Leading the planning and management of major organization-wide brand milestones throughout the year including reputational campaigns, destination events, partnership activations, etc., to ensure clear messaging that aligns with the brand purpose and culture. Ensuring brand and marketing content, parameters, marketing guidelines and commercial messaging are fully integrated into venue and art form specific marketing communications and materials. Co-developing the trade marketing promotional materials and sales kits with Channel Marketing team, and supporting the team to run campaigns in collaboration with channel partners to expand the international reach. Conducting budget planning and managing expenditure, implementing appropriate measures to monitor the return on investment for brand building and marketing initiatives, destination campaigns and partnerships. Managing ongoing brand measurement and valuation (commercials, awareness, operating standards, customer experience), and overseeing performance marketing and KPIs. Performing any other duties from time to time as reasonably assigned by the Authority. The Ideal Candidate Should Possess a recognised University degree in Marketing, Communications, Advertising, Business Management or related discipline. Have at least 12 years of experience in brand strategy/management and marketing communications field, of which 8 years at managerial level. Have excellent analytical skills, critical thinking with a strong brand building capability and an expert-level understanding of branding, business and strategic planning, with a strong drive to achieve results. Have solid experience in developing integrated brand marketing campaigns across channels, with well-rounded marketing skills across the marketing mix of ATL, BTL, Digital and Social platforms in Hong Kong, Chinese Mainland and overseas. Have excellent interpersonal and people management skills with a demonstrated ability to communicate and influence at all levels within and outside the organization. Have outstanding leadership and is a great team player with the ability to foster collaboration, inspire creativity, establish a vision and motivate team to achieve strategic business goals. Have good ability to multi-task and work under pressure in a very dynamic and fast-paced environment. Have excellent written and verbal communications skills in English, Cantonese and Putonghua. Applied Information For interested parties, please submit your application with detailed CV on or before the following date. Applicants are encouraged to submit their applications as soon as possible. The review of applications will continue until the post is filled.11-11-2025 Data collected will only be used for job application processing. Your data may be accessed by our appointed recruitment consultants who have agreed to keep confidence of all personal data in not less than the standards applicable to us. Applicants not being invited for interview within 4 weeks from the submission date may assume their applications unsuccessful. All related information will be kept up to 24 months and all personal data will be destroyed afterwards. For more information, please visit https://www.westk.hk or contact: Grace Ao /+852 22003756 Seniority level Not Applicable Employment type Full-time Job function Marketing and Sales Industries: Museums, Historical Sites, and Zoos
