Senior Branding Executive (Ref: 240001 NJ)Responsibilities Assist in developing Branding Communication Plan and Social Media Plan (Own Social Accounts)Support the development and implementation of branding campaigns to uplift MTR brand image and reputation Organize events and campaigns to enhance goodwill of the Corporation, including giveaway incentive production Develop social media posts / campaigns with interesting angles to generate positive reactions and engagement of MTR social media account followers Work independently with advertising / media agencies and internal departments to formulate plan on logistics and schedule and ensure the deliverables are on time and within budget Work with research team to measure and track the effectiveness of brand equity and communication campaign Requirements Degree in Marketing / Business Administration or a related discipline A minimum of 3 years’ experience in marketing or advertising, preferably from agency and/ or production house Proven project management skill from planning to detailed execution Be a mature, creative and analytical thinker with strong team spirit and self-initiative Good communication skills in both written and spoken English and Chinese Applications You are invited to apply online via http://www.mtr.com.hk/mtr_job_en or send in your CV stating the position (with reference number) you are applying for by mail to Human Resource Management Department, MTR Corporation, G. P. O. Box 9916, Hong Kong on or before 20 February 2025.
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