1 day ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. The Brand Activation Manager acts as the general brand marketing manager, and leads cross-functional teams, including Agency, Digital, Creative & Graphic Design, Product Development and Sales partners to drive brand awareness and sales growth. The ideal candidate will be an energetic, strategic thinker with brand marketing experience and excellent communication skills. Must be able to develop collaborative, cross-functional relationships, demonstrate strong analytical skills and prioritize effectively. Responsibilities General Brand Marketing Management: Marketing project management, budget management, prioritizing to meet deadlines· Go-To-Market Strategy: Lead the conceptualization and execution of go-to-market plans for new product launchesacross multiple brands.· Consumer Marketing: lead internal and external teams to develop and execute consumer marketing strategies,including research & insights, management of integrated campaigns, PR, experiential marketing and events, digitalmedia, social media, content production, packaging design, shopper marketing, education programs, new productlaunches and partnerships/sponsorships.· Trade Marketing: collaborate with Sales and Creative team to deliver retailer and trade-focused marketing materials,including point of purchase materials, selling toolkits, ecommerce and digital assets, communications andpresentations.· Retailer Relationships: Develop and maintain retailer relationships, along with Sales team, with major nationalaccounts in food/drug/mass channel.· Assist in planning and marketing activation at tradeshow and events· Collaborate with brand, product, and sales teams across the company’s portfolio of 18 brands to share best practicesand develop co-promotions Qualifications· Knowledge and understanding of the sport industry· 2-3 years of experience in brand marketing· Experience in event and sponsorship marketing, including negotiating partnerships, sponsorships and contracts.· Ability to project manage the execution of multiple projects on different timelines· Experience working with food/drug/mass channels and/or retailers· Excellent leadership and influencing skills· Proven ability to create a positive working environment that encourages creativity and the championing of new ideasand processes· Keen interest in digital and social marketing trends-Need to be fluent in English, Cantonese or Mandarin, strong notions, and French is a plus. Seniority level Seniority level Entry level Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Manufacturing Referrals increase your chances of interviewing at Implus by 2x Sign in to set job alerts for “Brand Activation Manager” roles. Ecommerce & Integrated Marketing Manager -Taobao Oversea Regional Marketing Manager, Middle East (Hong Kong)Senior Manager, Brand Management, Water & Tea Central & Western District, Hong Kong SAR 2 weeks ago Senior Brand Manager / Brand Manager, Brand Marketing(Assistant) Marketing Manager (Luxury Fashion)Assistant Marketing & Promotions Manager - Citygate (Events & Promotions)(Senior) Marketing Manager (Card Acquisition) - Cards & Unsecured Lending Digital Marketing Manager, Smart Traveller Senior Brand Communications Manager (HK)(Senior) Trust Marketing Manager- Bank of East Asia (Trustees) Limited Wong Chuk Hang, Hong Kong SAR 1 month ago Senior Manager Digital Marketing Solutions and Services Assistant Manager – Marketing & Corporate Communications Senior Manager, Product Marketing (B2 B Saa S)Web 3/Crypto Opportunity - Regional Marketing Manager We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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