(senior) Digital Marketing Specialist

Leadingnation Hong Kong, HK

Published 2026-03-20

Description

SHOPLINE is Asia’s largest smart commerce platform. With our customers in mind, we strive to deliver scalable commerce solutions to merchants of all sizes. We’re a full-featured platform with services including online store opening, O2 O solution, retail POS systems, advertising placement, business strategy consultation, marketing, and more to empower merchants to succeed in omnichannel retailing and cross-border commerce.
What you’ll be doing:
Real-time Merchant Support: Provide flexible, extended support to merchants, including standby availability during evenings and nights to address urgent inquiries and troubleshoot live campaign issues immediately.
Manage client relationships via industry trend sharing and constant communication.
Communicate with clients closely on business needs for media planning and execution.
Conduct monthly review meetings on media performance insights.
Ads Execution and Optimisation (40%):
Live Ad Operations: Oversee and monitor livestream advertising campaigns during non-standard work hours, adjusting budgets and traffic allocation dynamically to maximize viewer retention and sales during broadcast hours.
Collaborate closely with the supervisor to create strategic and integrated media plans and recommendations.
Execute and monitor campaign execution on media efficiencies.
Perform competitive analyses and generate regular reports, drawing actionable insights from findings to meet campaign KPIs (ROAS, Conversion rate, CTR, CPC) on Meta & Google.
Upselling & Others (20%):
Conduct renewal & upsell any new package.
Coach junior to prepare review meeting for regular clients.
Cross-team collaboration for better client retention.
Support with administrative tasks as assigned by the supervisor.
Who we are looking for:
University degree in business, marketing, advertising, communications, or a related field.
1 - 4 years experience in media planning / buying experience.
Experience in handling live streaming advertisement is a plus.
Proficiency in Google Ads Manager and Facebook Business Manager is a must.
Confidence in handling media campaign implementation and report tabulations.
Good command of both written and spoken English and Chinese.
Result oriented, positive, self‑motivated, outgoing, good interpersonal skill.
Team player and a quick learner, able to work independently.
Fresh graduate is welcome.
Proficient in MS Office and knowledge in Google Analytics, Google Merchant Center and SEO is an advantage.
Non-Standard Working Hours: Willingness to work on a flexible schedule, including evenings, weekends, and public holidays, to align with peak livestreaming hours (e.g., 7 PM – 12 AM).
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Your application will include the following questions:
Which of the following statements best describes your right to work in Hong Kong?
What’s your expected monthly basic salary?

Location

Hong Kong
Hong Kong
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Attributes

Job type Full time
Contract type Permanent
Salary type Monthly
Occupation (senior) digital marketing specialist
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Leadingnation
Leadingnation
53669 active jobs
Registered 2023-08-27
Hong Kong
All vacancies from employers (53669) Report vacancy

What people ask?

Advertising professionals are responsible for developing and implementing marketing campaigns, managing client relationships, and analyzing market trends to optimize campaign effectiveness.

A degree in marketing, communications, or a related field is often preferred, along with relevant work experience, skills in digital marketing, and certifications like Google Analytics or HubSpot.

Salaries in advertising vary based on experience, role, and industry, but average ranges from HK$40,000 to over HK$100,000 per month for senior positions, reflecting the city's high cost of living and competitive job market.

Career growth in advertising can be achieved through continuous learning, staying updated on industry trends, building a strong network, and taking on new challenges, such as transitioning into leadership roles or specializing in emerging areas like digital marketing.

Key skills include creativity, strategic thinking, communication, and analytical skills, along with proficiency in digital tools and platforms, and the ability to work collaboratively in a fast-paced environment.

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