Key Responsibilities:• 1.
Market Strategy Development: Analyze Life Science/Pharmacology market trends and competition; develop annual marketing plans, budgets, and brand positioning strategies.• 2.
Product Promotion Execution: Lead new product launch (NPI) strategies; develop technical collateral (whitepapers, case studies), digital campaigns, and industry events (conferences, exhibitions).• 3.
Sales Performance Drive: Collaborate closely with sales teams to provide tools, competitive analysis, and lead conversion support.
Must have a verifiable track record in significantly increasing market share/revenue.• 4.
Data Analysis & Optimization: Monitor campaign ROI, refine strategies based on data insights, and deliver market intelligence reports.• 5.
Cross-functional Collaboration: Partner with Product, Sales, and R&D teams; manage external vendors (agencies, event organizers).
Qualifications & Requirements: Education: Bachelor's degree or above in Marketing, Business, English, Biology, Pharmacy, Medicine, or related fields.
Experience: Essential: 5+ years in B2 B marketing within Life Sciences, Pharmaceuticals, Medical Devices (R&D focus), or related sectors.
Essential: Quantifiable achievements in driving product sales, market share growth, or brand impact.
Preferred: New product launch (NPI) experience; project/team management exposure.
Core Competencies: Deep industry knowledge (technologies, customer needs, regulatory landscape).
Strong strategic planning, execution, and data-driven decision-making skills.
Excellent command of written/spoken Chinese; basic English proficiency (fluency preferred).
