Client Description Major digital and media solutions provider in Hong Kong Job Description Responsibilities Drive innovation and organic growth in product development with product design, data, and architecture teams. Keep track of and understand the competitive landscape and evolving market needs, user research, and identify product positioning. Monitor user feedback and performance results to prioritise and ensure features and tasks are delivered as expected. Conduct monthly product/service analysis to identify areas for improvement and sharpen product ecosystem and customer experience. Conduct and improve product architecture for penetration and engagement, maximizing the reach and every touchpoint's value from all organic channels to overall page experiences in the ecosystem. Collaborate with business teams to provide product/digital solutions and strengthen the framework for penetration, retention, and monetisation strategy. Translate the requirements into PRD/URS documentation including epic, user story, flow diagrams, success metrics, scope of work with data collection, risk management, and monitoring mechanism. Lead end-to-end product lifecycle from conception, defining KPI, through to go-to-market plan and systematic monitoring. Candidates with less experience will be considered as Assistant Product Manager. Additional Responsibilities Maximize the overall advertising performance; support the Ad Tech integration; provide Analytics insights to the advertising teams, and work with cross-functional teams within the organizations of different countries. Initiate and optimize the digital advertising products to maximize KPIs STR and Inventory. Conduct and maintain the Ad Product Design and Tech Integration from requirement to delivery in Global Approach. Maintain documentation and knowledge of ad ops and ad tech related information to internal teams. Manage and optimize the end-to-end operation flow from uploading materials to optimization and reporting between external and internal advertising teams. Conduct and optimize Regional and Local Programmatic Campaigns to meet the KPIs and expectations. Work closely with SSPs and all partners’ platforms to monitor and maximize ad yield performance. Job Requirements Degree holder in Information Technology, Computer Science, Marketing or related discipline.6+ years of experience in digital product management, with experience in roadmaps for penetration growth. Ability to communicate key goals and consistently create momentum for a project across teams with sometimes competing priorities in a dynamic environment. Strong analytical skills and proven ability of data-driven decision-making, ability to define and manage qualitative and quantitative research and measurement plans. Strong experience in ASO, SEO, Firebase, Information and Frontend Architecture. Strong conceptual thinking and digital product design sense. Good understanding of OTT, payment technology, payment channels, and industry players in APAC. Experience in marketing automation and attribution platforms, user journey and approaches, and UI/UX patterns required to make them a success. Proficiency in Figma, Miro, JIRA or other project management tools. Digital-savvy and knowledgeable on the latest digital trends preferred. Excellent communication and presentation skills in English, Mandarin, and Cantonese. Additional Requirements Degree in Information System or Marketing related discipline. At least 5+ years of experience in Digital Performance with proven track record in campaign optimization. Strong Analytical, Client Facing and communication skills. Strong in data analytics and providing effective recommendations. Strong understanding of Programmatic landscape and audience data value. Familiar with Ad Verification and header bidding is a plus. Self-motivated, work proactive, project leading experience and willing to learn new technology. Strong presentation, interpersonal and communication skills. Excellent command of both spoken and written English and Chinese.
#J-18808-Ljbffr