Assistant Manager, Digital Marketing

Hong Kong, Hong Kong
Last update 2024-06-16
Expires 2024-07-16
ID #2187139118
Assistant Manager, Digital Marketing
Hong Kong, Hong Kong,
Modified June 9, 2024


Prudential's purpose is to be partners for every life and protectors for every future.

Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners.

We provide a platform for our people to do their best work and make an impact to the business, and we support our people's career ambitions.

We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

This role is responsible for managing digital marketing initiatives, curate digital content, drive multi-channel engagement, implement ongoing optimization across digital touchpoints to deliver business results.

Job Responsibilities Plan and execute digital marketing campaigns across various channels, including social media & email marketing to drive customer acquisition and engagement.

Develop and manage multi-channel engagement campaigns aligned with the brand's voice and target audience across various digital touchpoints, including website content, blog posts, social media & email marketing Manage CRM & Marketing Automation Platform, e.g.

Salesforce Marketing Cloud for targeted engagement throughout the customer journey Drive ongoing optimizations and A/B test strategies to improve our Digital touchpoints, communications and messaging e.g.

in app banners, push notifications, e DMs etc.

Utilize analytics tools and data-driven insights for campaign performance review.

Provide regular reports and recommendations for continuous improvement.

Job Requirements University graduate, preferably in business or marketing discipline 5-7 years or above relevant experience in financial sector, preferably in life insurance Solid experience in digital marketing, brand management, social media & email marketing Excellent interpersonal & analytics skills, with the ability to craft compelling marketing messages and collaborate with cross-functional teams.

Creative thinker Excellent command of English and Chinese (written and spoken) Prudential is an equal opportunity employer.

We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law.

We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location.

We also allow for reasonable adjustments to support people with individual physical or mental health requirements.

Job details:

Job type: Full time
Contract type: Permanent
Salary type: Monthly
Occupation: Assistant manager, digital marketing

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