Client Description Leading telecom carrier and IT solutions company Job Description Assistant Marketing Manager (Fixed-line) (SME Requisition and Retention)Responsibilities: Assist to develop marketing strategies of fixed line and broadband services to achieve performance targets and leading positioning. Design appropriate GTM approaches, targeting, best-in-class marketing programs and offers to drive the acquisition performance. Drive internal departments and/or external parties to develop customer-oriented marketing program logistics, including program documentation, system setting, sales training, customer communication. Perform target setting benchmarking, program result tracking and performance analysis. Conduct regular performance review with sales channels, fine-tune sales approach and marketing programs for hit rate improvement. Collect customer feedback and continuously improve customer communications. Additional Responsibilities: Launch quarterly marketing programs/campaigns for new acquisition, win back and upgrade of ICT solutions. Prepare monthly in-depth analysis of existing customer spending & line base, market trends and able to draw insight and suggest timely improvement plans and actions. Contract management & retention: conduct analysis of existing line base revenue by segment and devise customer management approach for retention and upsell with relevant solutions. Able to liaise with sales on day-to-day cross products offering & pricing and conduct sales briefings for services & program updates. Explore possible solution partners to devise solution package and be responsible for vendor management. Be responsible and accountable for team’s incremental revenue target. Work closely with marcom colleagues on awareness & communication campaigns e.g. seminars, events, collateral production, website content maintenance, etc. Senior Marketing Executive (Fixed-line/Broadband)Responsibilities: The jobholder will be accountable for marketing of fixed line & broadband services to commercial customers. The major responsibilities include: Assist in preparing marketing plans and strategies for the launch of new solutions & services. Conduct market analysis on industry-specific applications, business needs, gather market intelligence and analyze internal/external data through research. Execute marketing programs and campaigns, work closely with internal product teams, channels and external solution partners; collect customer feedback and refine programs as needed. Compile business/program performance tracking reports, competitive analysis timely for management review. Additional Responsibilities: Perform data extraction and lead generation. Track and analyze marketing campaigns. Coordinate and monitor the maintenance, integrity, and security of databases. Conduct user acceptance test and communicate requirements to IT department. Job Requirements Assistant Marketing Manager (Fixed-line) (SME Requisition and Retention)Requirements: Bachelor degree in Marketing or related disciplines. At least 5 years’ relevant B2 B marketing experience, preferable in telecommunications or IT industry. Strong project management skills, attentive to details and able to meet tight deadlines. Creative, positive-thinking, good business sense with analytical abilities and presentation skills. Proficient in MS office applications (MS Word, Excel, Power Point). Good command of written and spoken English and Cantonese. Candidate with more experience will be considered as Marketing Manager. Senior Marketing Executive (Fixed-line/Broadband)Requirements: Bachelor degree in Marketing, Business Administration or related discipline. At least 2 years of marketing experience, preferable in telecommunications/ICT industry. Possess excellent data analytical skills. Creative, self-motivated, good communication skills and attentive to details. Ability to work under pressure, manage multiple marketing programs with tight deadlines. Proficient in MS office applications. Good command of written and spoken English and Cantonese. Candidate with more experience will be considered for a senior role.
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