Content Writer - Crypto/Blockchain Technology My client is a leading blockchain looking to hire a Content Writer to lead their global content strategy and execution. This role will shape their voice across platforms, drive engagement, and support growth through compelling, multi-format content. Prior exposure to crypto / blockchain / web3 is necessary. Key Responsibilities Lead content creation across web, blog, social, email, and video channels. Develop and manage a strategic content calendar aligned with marketing and product goals. Create middle-of-funnel (MOF) content to support lead nurturing, sales, and partnerships. Oversee translation/localization and ensure brand consistency across languages. Support campaigns and events with engaging content and collateral. Collaborate with internal teams and external partners to deliver high-impact assets. Apply SEO best practices to boost organic performance. Monitor industry trends and adjust content strategies as needed. Requirements5+ years in content management, preferably in blockchain, fintech, or tech. Strong writing skills in English and Chinese. Strong writing, editing, and storytelling skills. Experience with SEO, analytics, and content performance optimization. Ability to manage multiple projects and stakeholders. Familiarity with Web3 and blockchain is a strong plus. Seniority level: Mid-Senior level Employment type: Full-time Job function: Writing/Editing and Marketing Industries: Financial Services and Technology, Information and Media Reach out directly at anisha@mcgtalent.io :)
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