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Customer Analytics & Data Science Manager (digital Sales)

Hong Kong, Hong Kong
Last update 2024-07-20
Expires 2024-07-20
ID #2237306394
Customer Analytics & Data Science Manager (digital Sales)
Hong Kong, Hong Kong,
Modified July 10, 2024


Responsibilities: Develop and manage data and behavior-driven targeted marketing execution and customer contact strategies Work closely with business units to identify opportunities and data/ digital innovations in driving digital sales through effective targeting and analyzing customer behavior Assist business units in applying data science insights such as predictive model and customer segmentation in marketing campaign to drive business performance Monitor digital business performance and deliver actionable insights and recommendations to improve campaign efficiency and end-to-end customer journey Develop MIS report and presentation to evaluate campaign effectiveness and facilitate management decisions Requirements: Degree or above with major in quantitative, numerical science or related discipline 3+ years' experience relating to data analytics and digital sales Proficiency in SAS, SQL, Python or similar analytically oriented programming languages Proficiency in Microsoft Office tools such as Excel and Powerpoint Strong analytic skills, sensitive to numbers including website and performance analysis.

Familiar with analytics tools, such as Google Analytics 4, Adobe Analytics Experience in AI Decisioning or CRM platform, such as Pega, Salesforce is a plus Knowledge in building dashboard like Tableau, SAS VA or any equivalent tools would be an advantage Experience in Banking, Financial Services or Fin Tech industry preferred A mature self-starter with strong drive, motivation, committed with good business sense and strong understanding of the personal banking market Excellent interpersonal and communication skills with excellent written and spoken English and Chinese, knowledge of Mandarin would be a definite advantage

Job details:

Job type: Full time
Contract type: Permanent
Salary type: Monthly
Occupation: Customer analytics & data science manager (digital sales)

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