Position
The Opportunity… For generations, our 27 Maisons, including Dom Pérignon, Veuve Clicquot, and Hennessy, have defined luxury. Now, it's your turn. Imagine a career fueled by passion and creativity, where you redefine what's possible. We seek individuals who thrive in collaborative environments, sharing our love for craftsmanship, elegance, and integrity. We celebrate diversity and the pursuit of excellence.
At Moët Hennessy, We Don't Just Create Exceptional Experiences – We Live Them.
Reporting to Head of Customer Marketing, the Customer Marketing Manager is responsible for developing and executing customer marketing strategies that drive commercial value and brand desirability across assigned channels or portfolio areas. You will be a pivotal force in shaping our brand's success, reporting directly to the Head of Customer Marketing. This dynamic role empowers you to develop and execute innovative customer marketing strategies that not only drive significant commercial value but also elevate brand desirability across your assigned channels or portfolio. You will serve as the essential bridge between Brand Marketing and Sales, expertly translating overarching brand strategies into compelling, impactful customer and consumer experiences.
Job Responsibilities
How you will contribute…
Core Functions
PLAN: Develop BTL strategies, activation calendars, and investment allocations aligned with brand objectives.
IMPLEMENT: Execute BTL programs with excellence, ensuring brand visibility and consumer conversion.
MEASURE: Track activation effectiveness through KPIs and ROI analysis.
SCALE: Codify learnings into playbooks and contribute to regional knowledge sharing.
Main Responsibilities
Strategy & Planning
Develop and execute BTL activations across ALL channels (On-Trade and Off-Trade)
Create channel-specific sales plans and activation tools for each brand
Lead trade activation development responding to both marketing initiatives and sales requests
Manage POSM development, allocation, and tracking across all channels
Support Hit List management and outlet-level activation execution
Develop portfolio guidelines and assortment recommendations by channel
Own customer activation strategy within agreed brand frameworks
Accountable for channel ROI and commercial impact, beyond execution quality
Execution Excellence
Create, implement, and execute all activations with excellence, ensuring brand compliance
Manage POSM and creative assets essential for activation campaigns
Own relationships with execution agencies, ensuring highest delivery standards
Lead post-activation analysis tracking KPIs, ROI, and key learnings
Uphold luxury-in-trade standards, ensuring all executions protect brand positioning
Drive activations across HORECA, Bars, Nightclubs, Hotels, Casinos, MOT channels
Develop venue partnerships, menu placement programs, and perfectly serve initiatives
Create premium brand experiences and staff training programs
Manage on-premise visibility including back bar, menu boards, branded assets
Cross-Functional Collaboration
Foster relationships with Sales teams to translate brand strategies into activation solutions
Collaborating with Brand Marketing to ensure commercial relevance of brand platforms
Lead cross-functional engagement through S&M meetings and S&OP meetings
Contribute to regional best practice sharing via APAC CM Community
Financial Management
Manage BTL A&P budget including trade activation, POSM, and merchandising
Implement A&P and FTT tracking methods to ensure budget adherence
Analyze activation spend and challenge expenditure to optimize ROI
Conduct comprehensive reviews and provide recommendations for future strategies
Profile
We are looking for unique and amazing talent. Join us if you have…
Essential Qualifications
5-7 years of relevant professional experience in trade/customer marketing, retail marketing, or category management within consumer industries.
Track record of successfully executing activations within assigned channel environment.
Strong commercial sense and ability to seize commercial opportunities.
Proficiency in planning, implementing, presenting, and negotiating.
Fluency in English; proficiency in local language(s) where applicable.
Preferred Qualifications
Passion or industry experience in wines & spirits, luxury brands, premium FMCG preferred.
Experience in brand marketing, product marketing, or key account management valued.
WSET certification or wine & spirits qualifications.
Ability to leverage data analytics tools (Power BI, Aspire, ROI modeling).
Additional Information
You embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group.
You enter a world of possibility where career development opportunities across our 5 global regions and within the entire LVMH Group are unmatched.
You join a passionate workforce within our internationally diverse and inclusive teams, exploring the rich heritage of our Maisons and shaping the next chapter of our story.
You discover our essential relationship with our terroirs and the soils that define our products. Through our Living Soils Living Together program, we are committed to regenerating soils, reducing climate impact, and empowering communities for a sustainable future.
You will share in our passion for hosting, the art of living, and creating products that celebrate life’s most memorable milestones, always experienced through responsible tasting.
Ready for a world of possibilities? Discover Moët Hennessy today!
