Digital Analyst

Hong Kong, Hong Kong
Last update 2023-11-29
Expires 2023-12-29
ID #1930389657
Digital Analyst
Hong Kong, Hong Kong,
Modified November 20, 2023


You will be entitled to a competitive salary and attractive staff benefits including:Annual leave, birthday leave, paid sick leave, compensation leave, marriage leave, maternity leave, paternity leave and compassionate leaveFive-day work week with flexible working hours and a hybrid workplaceComprehensive medical and dental coverageProfessional training and career advancement opportunitiesFriendly working environment and work-life balance cultureWhat do you need to do?Data CollectionWork closely with business stakeholders to define business requirements and measurement objectivesDesign tracking plan to capture user behavior across digital touchpointsWork closely with tracking specialist & IT team in audit tracking implementation, troubleshooting issues, and data validationData AnalysisResponsible for data cleaning and management of dataAssist in data visualization solutions, by gathering requirements and providing recommendations using relevant knowledge and tools, aiming to build dashboards for customersConversion Rate Optimization (CRO)Assist in the planning and execution of the overall digital optimization strategy & CRO strategySuggest changes, testing programs, define requirements, tasks, resources associated, prioritize projects and create roadmap to execute CRO strategiesProvide conversion optimization experiment hypotheses based on clients’ data, market trends and other parametersWhat do you need to have?Resilient, curious and with growth mindsetHigh competency level in problem-solving and troubleshootingProactive & self-motivated to work independently & make things happen1+ years experience in digital marketingKnowledge & experience in Google Analytics (UA & GA4)Knowledge of Programmatic advertising, SEM, Google Tag ManagerBachelor’s Degree in Marketing, Computer Science, Statistics or related fieldsPreferred:Familiar with Google Data Studio and/or other BI tools such as Tableau and PowerBIFamiliar with CRO platforms, e.g AB Tasty, VWO, OptimizelyFamiliar with HTML, CSS, JavaScriptExperience in technical writtingExperience in data analytics, data storytelling, digital marketing attribution modelling, digital campaign tracking & conversion rate optimizationExperience in Google Marketing PlatformReady to join us? Apply now to submit your resume & expected salary to us!(Personal data will be used for FiveStones recruitment purposes only. We will retain the applications of candidates for no more than 12 months.)

Job details:

Job type: Full time
Contract type: Permanent
Salary type: Monthly
Occupation: Digital analyst

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