Assistant Marketing Manager (Performance Marketing)SHOPLINE Wan Chai District, Hong Kong SARAssistant Marketing Manager (Performance Marketing)SHOPLINE Wan Chai District, Hong Kong SARDirect message the job poster from SHOPLINEStrategic Talent Acquisition | Expert in Innovative Recruitment Strategies | Talent Acquisition Specialist in Competitive Markets SHOPLINE is Asia’s largest smart commerce platform, on a mission to empower merchants to succeed everywhere. Our platform powers over 600,000 merchants worldwide to easily build online stores and deliver seamless omni-channel shopping experiences. We are now expanding globally and innovating new features to help merchants thrive. Responsibilities: Lead the development and execution of comprehensive and effective lead acquisition strategies across multiple channels, including paid search, display advertising, social media, EDM, and affiliate marketing. Oversee market research and competitive analysis to identify new industry trends, opportunities, and innovative marketing channels. Develop creative and content strategies for compelling ad copies, landing pages, and marketing assets that align with brand objectives. Monitor key performance indicators (e.g., cost per lead, customer acquisition cost) and prepare detailed reports for senior management. Analyze campaign metrics to gain insights and use those insights to improve ROI, conversions, and overall effectiveness. Continuously refine campaigns based on data, ensure coordination between marketing and sales, and explore new channels to expand reach. Stay updated on industry trends and adopt innovative strategies to enhance performance. Implement and oversee technical SEO strategies, including website optimization, keyword research, backlink development, and on-page SEO, to boost organic visibility. Leverage Salesforce for lead tracking, report generation, and campaign attribution to ensure precise measurement of marketing efforts. Manage archived leads and lapsed merchants, reactivating leads through multi-channel engagement such as EDM and webinars. Assist with OA submissions and collaborate with the Finance department on reporting. Work closely with the Operations team to support Zapier automation setup and management. Who We Are Looking For: Bachelor’s degree or above in Marketing, Business, or related field. Minimum of 5+ years of proven experience in B2 B growth marketing, with a strong track record in performance marketing. Agency experience is a plus. Excellent analytical skills, with a robust understanding of metrics and data-driven decision making. Extensive knowledge of Google Ads, Facebook Ads, Google Analytics, and other relevant tools. Strong SEO technical skills, including website optimization, keyword research, backlink strategies, and on-page SEO. Familiarity with Salesforce or other CRM tools for lead tracking and attribution. Deep understanding of growth marketing strategies and user acquisition tactics. Strong leadership qualities with the ability to motivate and guide a marketing team. Results-oriented, proactive problem solver with the ability to navigate obstacles effectively. Self-motivated and capable of working independently and efficiently in a fast-paced environment. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing and Analyst Industries IT Services and IT Consulting and Retail Referrals increase your chances of interviewing at SHOPLINE by 2x Get notified about new Marketing Manager jobs in Wan Chai District, Hong Kong SAR. Marketing Manager, Jo Malone London, APAC(Senior) Manager Brand Communications Sports Style Ecommerce & Integrated Marketing Manager -Taobao Oversea Manager - Marketing (Food & Beverage) - The Langham, Hong Kong Senior Manager, Brand Management, Water & Tea Senior Marketing Executive (1-year external contract)Manager / Assistant Manager, Digital Marketing and Analysis Islands District, Hong Kong SAR 8 months ago Senior Manager, Brand Marketing and Management Associate Manager, Marketing (Loyalty Program)Islands District, Hong Kong SAR 8 months ago Assistant Marketing Manager, Private Banking - HK Business We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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