Content Marketing Lead

Hong Kong, Hong Kong
Last update 2023-11-28
Expires 2023-12-28
ID #1930389633
Content Marketing Lead
Hong Kong, Hong Kong,
Modified November 20, 2023


The Content Marketing Lead is responsible for the strategy, quality and output of the Content Team. This role will require you to be an expert in all things content related and excel in channel optimisation, brand consistency, analytics and meaningful measurement. Besides, the role is the center of content and business growth of the organization therefore a growth mindset and understanding of business priority is also crucial. The position collaborates across all departments, including commercial, product and the broader marketing team.Your TaskManage the content team, including content editors/writers, and social media content creators.Continuous evolvement and validation of existing strategy and overseeing the development of a content calendar across all owned channels.Ensure all content is on-brand, consistent in terms of style, quality and tone of voice across all channels of content including online, social media, email, mobile and video.Balance between the business goal, Search Engine Optimisation (SEO) and trends to ensure that all content adds value to the consumer.Ensure data is thoroughly analysed and recommendations are made based on those results. Work with owners to revise and measure particular content and marketing goals.Oversee the integration of content activities within marketing campaigns.Develop standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposingSkills and RequirementsBachelor’s degree in English, Journalism, Public Relations or related Marketing field.8+ years of experience as a respected leader in multichannel content creation (publishing, journalism, etc.) for different target demographics.2+ years of experience in finance, banking, fintech or personal finance industries3+ years of experience in managing large teamsOutstanding command of the English languageKeen interest in the world of personal finance, including credit cards, other products and financial educationPossess growth mindset - does not limit himself/herself to status quoHave his or her own view on content development, understand the ever-changing landscape of content consumptionBe sensitive to the business goal and thus balance/adjust the team’s jobs and direction accordinglyProven experience in developing and implementing a successful content strategyClear understanding of business goals behind Content’s purpose, and fluent in web analytics tools (Google Analytics) and social media analytic toolsExperience creating SOP and resource library of content developmentKey SkillsBe patient, empathetic, and customer-obsessed: We're happy only when our customers are happyA relentless sense of responsibility and ownership in problem-solvingThe ability to adapt quickly to the fast-paced start-up environment, to process new information on the go and translate that into customer-friendly languageSelf-motivated, proactive team player with innovative ideas to inspire customer loyalty and adoptionTeam management experience, including the ability to lead and inspire a large, high performing teamProject management skills to manage large teams and competing prioritiesExcellent negotiator and mediatorA willingness to embrace change and to adapt strategies on the fly What can you expect from us? Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission.Work: We have a team of over 350 talented individuals in 5 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives.Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun.Thrive: We launched in 2014 and fast-forward 7 years we now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career.Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group EEO StatementMoneyHero Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics. Apply for this Job First Name Last Name Email Phone Resume/CV Attach, Dropbox, Google Drive (File types: pdf, doc, docx, txt, rtf) (File types: pdf, doc, docx, txt, rtf) LinkedIn Profile Website or Link to Portfolio Will you now or in the future require sponsorship for a work visa? Notice Period What is your expected monthly salary in HKD? What is your current monthly salary in HKD?

Job details:

Job type: Full time
Contract type: Permanent
Salary type: Monthly
Occupation: Content marketing lead

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