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(deputy) Customer Analytics & Data Science Manager (campaign)

Hong Kong, Hong Kong
Last update 2024-06-19
Expires 2024-06-18
ID #2185551497
(deputy) Customer Analytics & Data Science Manager (campaign)
Hong Kong, Hong Kong,
Modified June 7, 2024


Responsibilities: Work collaboratively with business user identifying target customer segments and selection criteria for new acquisition/ cross-selling / up-selling/ usage stimulation Provide campaign execution supports driving for segment/ product direction & strategies Incorporate and implement propensity / predictive models into marketing campaigns to maximize customer response Make well reasoned comments and recommendation to help on marketing cost efficiency through effective pre-campaign analysis and post-campaign evaluation Produce analytics reports for both regular and campaign specific needs Take part in analytical model development to achieve business objectives Identify and coordinate special projects and initiatives Requirements: Degree holder with major in quantitative, numerical science or related disciplines At least 3 years relevant working experience, preferably in financial service industry with proven track record and exposure in database marketing, database development, report tracking and automation Possess proven competence in SAS Programming, Excel, VBA, Power Point, database design and management, and user requirement write-ups A mature self-starter with strong drive, motivation, good business sense, remarkable problem solving skills, and good interpersonal, negotiation and project management skills Excellent communication and presentation skills with good command of English and Chinese in both spoken and written including Putonghua Applicants with less experience may be considered as Deputy Customer Analytics & Data Science Manager

Job details:

Job type: Full time
Contract type: Permanent
Salary type: Monthly
Occupation: (deputy) customer analytics & data science manager (campaign)

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