Senior Manager, Global Digital Communications
Direct message the job poster from Olive Asset Management
As a key strategic partner to the Head of Brand & Marketing, you will be responsible for translating the brand vision into effective digital strategies and flawless execution. Your mission is to elevate brand leadership, expand audience, and deliver measurable business growth by leading our digital ecosystem, driving integrated cross‑market campaigns, and leveraging data‑driven insights for performance optimization.
You are a strategic digital marketer with 6‑8 years of experience and full bilingual proficiency. You possess a regional perspective and deep hands‑on experience in localizing strategies for Greater China and other key markets. You are not only an exceptional executor but also a proactive thinker, capable of translating brand objectives into a clear digital roadmap and efficiently managing resources to achieve goals. Experience in financial services or asset management is highly preferred.
Integrated Digital Strategy: Social Media, Podcasts, Performance Marketing
Cross‑platform Content Strategy & Localization: Including Linked In, Instagram, X, You Tube, Podcast, as well as regional platforms (e.g., We Chat, Douyin, Red)
KOL & Influencer Partnership Management (across markets)
Performance Marketing & Paid Social Advertising
ROI Analytics, Budget Management & Optimization
Cross‑functional Collaboration & Market Insights
Develop and execute the digital communications strategy covering social media, podcasting, and performance marketing to establish thought leadership and drive engagement across key markets.
Manage the digital ecosystem, including international platforms (e.g., Linked In, Instagram) and key regional platforms (e.g., We Chat, Douyin), creating tailored and localized content for diverse financial audiences.
Lead the development and localization of podcast strategy and campaign concepts, producing investment insights that resonate with different audiences.
Plan and execute performance marketing campaigns across digital channels, optimizing audience targeting and conversion funnels for maximum ROI.
Build and manage relationships with KOLs and industry influencers across markets.
Develop and manage paid social advertising strategies, continuously optimizing campaign performance.
Analyze cross‑channel performance data to derive actionable insights and inform continuous strategy refinement.
Collaborate closely with investment professionals, marketing teams, and local agencies to ensure accurate and consistent brand storytelling.
Manage and allocate the digital marketing budget, demonstrating measurable business impact and efficient resource utilization.
If you are a strategic bilingual digital expert passionate about connecting investment expertise with innovative digital storytelling, and ready to shape the voice of a dynamic asset management brand across multiple channels and markets, we welcome your application.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Finance
