Principal responsibilities Provide quality customer service to our retail customers in branch network Proactively identify customer needs and offer appropriate banking services and solutions Participate in promotional campaigns to acquire new business and strengthen customer loyalty Maintain awareness of operational risks and adhere to relevant policies and guidelines Requirements University degree / Associate degree holders; or HKCEE / HKDSE holders with at least one year of working experience, preferably in financial institution Candidates with at least one year of solid direct sales experience from any industry will also be considered Fresh graduates are welcome for entry-level Relevant professional qualification in insurance and investment is an advantage Strong service and sales orientation, self-motivated with good communication skills Proficiency in both English and Chinese, with proficiency in Putonghua an advantage High level of customer centricity mindset with dedication to deliver exceptional quality services for customers Ability to manage complex interactions effectively Shown strong situation awareness, strong desire to learn and able to work in Agile environment