Drive business growth (e.g., new acquisition) through paid advertising for invest business units. Manage and optimize CPA to meet business targets from invest business units. Perform end-to-end funnel analysis and compile meaningful and actionable insights to identify strategic growth marketing opportunities. Collaborate cross-functionally to drive the end-to-end process of bringing growth initiatives from concept to launch, including consistent optimization of channel, platform, and acquisition (and reactivation) strategies. Oversee campaign executions in compliance with related regulations. Job Requirements: Bachelor’s degree in finance or a relevant field. At least 5 years of relevant experience, preferably in the banking sector. Results-oriented with a proven track record of driving business growth. Strong analytical and problem-solving skills. Excellent communication skills and ability to establish good working relationships with various stakeholders. Seniority level Mid-Senior level Employment type Full-time Job function Marketing Industries Technology, Information and Internet and Banking
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