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Proposition Planning & Activation, Consultant (manager - Product Communication)

Hong Kong, Hong Kong
Last update 2024-06-17
Expires 2024-06-16
ID #2165061489
Proposition Planning & Activation, Consultant (manager - Product Communication)
Hong Kong, Hong Kong,
Modified May 23, 2024


At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone.

It's about finding new ways to not only better people's lives, but to better the communities and environments we live in.

Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you'll play a vital part in advancing this movement.

From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels.

You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.

So if you believe in inspiring a better future, read on.

About the Role Formulate customer-centric and compelling customer-facing and distribution-facing proposition communications initiatives through deployment of effective communication strategy to drive business growth and competitive market position across Life and Wealth Propositions and Health & Wellness Propositions in AIAHK & Macau.

Roles and Responsibilities: Product communication strategy and implementation Plan, develop and drive the implementation of product communications initiatives for all product categories across Individual Life and Employee Benefits businesses to foster new product launch and maximize business growth Understand the product roadmap and proposition strategies including market insights, product positioning and customer personas of each product to formulate competitive and sustainable product communication strategy through compelling product messaging and visualization Develop customer-centric product communication initiatives including product brochures, proposition materials, photo library development and revamp projects Distribution enablement Build and drive insight-based sales enablement tools and roadshow materials for key products to enhance distributions capability along buyer journeys backed by data analytics and robust channels feedback Stakeholders management Collaborate with cross-functional teams within Proposition Office including Product Innovation, Proposition Strategy of Life & Wealth Management and Health & Wellness, Product Development Work with other stakeholders including Actuarial, Legal, Compliance, Risk, Business Planning and Marketing, Operations, Agency Business Development, Partnership Distribution and Group Office to manage the review process to ensure smooth implementation Project and quality management Act as a custodian to ensure accuracy, quality and timeline of deliverables including large-scale materials revamp and monthly update to comply with brand standards, corporate governance and regulatory requirements.

Manage budgets and track expenses according to company's guideline.

Vendor management and deployment Engage with external vendors including creative agencies, digital agencies, translation houses, printers and Corporate Services to manage the end-to-end development process from concept to layout, artwork development, photos development, visual selection, retouching, production and deployment to digital platforms.

Minimum Job Requirements: Degree holder, preferably Major in Business Administration, Marketing, Communications, Journalism or related disciplines.

Minimum 8 years of relevant working experience in financial service sector.

Experience with a fast-faced, matrix organization preferred.

Strong understanding of insurance industry, including its products, services and regulatory environment.

Excellent written and verbal communication skills in Chinese and English languages with track record of writing corporate materials and content.

Possesses a strategic, analytical, innovative and highly motivated mindset Committed to teamwork and the pursuit of excellence.

Ability to work collaboratively with a wide range of stakeholders.

Computer literate in MS office, Excel and Power Point.

Others: You are required to obtain relevant licenses if your job involves in regulated activities.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity.

Failure to provide such information may influence the processing and outcome of your application.

You are responsible for ensuring that the information you submit is accurate and up-to-date.

Job details:

Job type: Full time
Contract type: Permanent
Salary type: Monthly
Occupation: Proposition planning & activation, consultant (manager - product communication)

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