Regional Senior Manager, Retail and Consumer Education - APAC
Seniority Level: Director | Employment Type: Full‑time | Job Function: Sales and Business Development | Industry: Research Services
About DECIEM
DECIEM, known as “The Abnormal Beauty Company,” is the parent company of The Ordinary, NIOD, and other beauty brands. Founded in 2013 by Brandon Truaxe and Nicola Kilner, DECIEM disrupts the beauty industry with a science‑first approach, authenticity, and transparency.
What we’re looking for
We are looking for an experienced and strategic Regional Senior Manager, Retail and Consumer Education - APAC to oversee retail operations and consumer education across the APAC region. This full‑time, hybrid role will operate from Estée Lauder offices in Harbour City, with frequent travel across APAC required. The role will drive the execution of global retail and education strategies, lead a high‑performing team, and ensure commercial success through operational excellence, people development, and cross‑functional collaboration.
What you’ll be doing
Accountable for the application and execution of the Global Retail Strategy across APAC.
Contribute to the development of, and responsible for the execution of the regional FSS annual operating plan, ensuring priorities are set to drive growth at scale and align with global retail priorities.
Responsible for regional P&L, direct contribution, all financial planning activities and achievement, including sales forecasting, monitoring profit and loss statements, implementing measures to attain target metrics and improve cost efficiencies where relevant.
Contribute to the development of regional long‑range planning, inclusive of same‑store growth and new store openings, ensuring brand equity gaps are appropriately filled and that total portfolio profitability is considered.
Accountable for the application and execution of the global consumer education strategy across APAC.
Responsible for the planning and execution of all required regional consumer education training across all channels within the region.
Liaise with the global consumer education team to establish content gaps where regional dependencies require support.
Support in identifying training gaps among all channel audiences (stores, partnerships, pharmacy, affiliates) and ensure an appropriate action plan is implemented to close them as needed.
Accountable for supervision of all staff within the region and oversee sales, merchandising, customer experience and all operational functions.
Skills & Qualifications
5+ years experience in a Retail/Commercial role, with consumer education experience preferred.
Solid understanding of the APAC market and unique needs by country.
Strong understanding of business KPIs and ability to influence performance, driving results through others and influencing positive change.
Experience in building impactful training programs that deliver results.
Exceptional leadership and coaching skills to develop people internally and externally.
Benefits
Unlimited access to an Employee Assistance Program that includes mental health care, mindfulness programs, and more.
Access to Study Grants & a Linked In Learning membership to help you keep growing and learning.
A generous discount on ELC and DECIEM products for you, your family, and your friends.
Our Core Values
Do the right thing.
Create impact.
Respect small things.
Care too much.
Be the future.
DEI & EEO Statement
DECIEM is an equal opportunity employer. We prohibit discrimination based on age, colour, disability, national origin, race, religion, sex, gender, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. We are also committed to creating and maintaining an inclusive and accessible workplace. If you are contacted to be part of our recruitment process and require accommodation, please let us know.
Want to Join Us
Thank you for reading the whole thing! If you liked what you heard, kindly send us your resume. We really appreciate your effort in applying for this position. However, only those who have been shortlisted for interviews will be contacted.
