Leading telecom carrier and IT solutions company Job Description Responsibilities Plan and execute marketing programs to grow acquisition and retention revenue in SME and corporate employee segment through various sales channels. Partner with internal and external business parties to develop various digital platforms including new online shopping portal set-up and social media to increase brand exposure and enhance customer experience. Conduct data analysis on segmentation marketing and evaluate marketing program efficiency. Define customer journey for enhancing customer loyalty. Support team operations & handle ad hoc tasks as assigned. Senior Market Analyst (Data Analytics)Responsibilities Provide ROI analysis of all marketing campaigns and sales activities. Design research projects that answer specific business questions. Work with Marketing team to identify new market opportunities and retention strategies. Work on market research projects to analyze competitors, determine brand perceptions, evaluate market penetration; understand customer needs. Analyze marketing metrics to identify cause-effect relationships between marketing actions and financial outcomes to increase profitability. Track, monitor and review social media campaign results to optimize online marketing initiatives. Job Requirements Requirements Degree holder with 3 – 5 years of working experience in marketing area. Experience in Channel Marketing with strong business sense is highly preferable. Exposure in digital platform such as online shopping platform set-up and social media is a great asset. Highly proactive and self-motivated, able to work independently and handle multi-tasks. Detail oriented and sensitive to figures. Flexible, creative and open-minded with interest in technology and fast moving industries. Proficiency in MS Office applications including Power Point, Excel, Word and Chinese word processing. Senior Market Analyst (Data Analytics)Requirements Degree holder in Marketing or Statistics related discipline.3 years’ solid experience in Data Analytics and/or marketing with SQL and database skills. Working experience in telecommunication / mobile / IT industry is preferred. A marketing expert who possesses a core strength of strategic thinking. Good analytical skill and detail-oriented. Excellent interpersonal and communication skills as well as good command of both written and spoken English and Cantonese.
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