(Senior) Segment Manager (Business Banking)Job No.: 498813 Employment Type: Full time Departments: Personal Banking and Wealth Management Department Job Functions: Strategic Planning, Marketing Responsibilities Explore new Fintech, AI and digital marketing trends & technology and harness big data to identify business opportunities. Support digital proposition development of the commercialization strategy and partnership strategy to drive new digital leads and content partnerships. Work closely with cross-functional teams to drive the end-to-end delivery of digital transformation and commercialization projects from user requirements gathering, UX/UI design, UAT to staff training and market launch plan. Leverage big data and AI to optimize customer experience and uplift digital sales conversion rate. Support the design and management of omni-channel customer contact strategy to optimize product offerings and customer propositions. Leverage latest digital marketing tools and Martech to implement effective promotional campaigns to maximize the ROMI and drive business targets. Manage business and operational risks and ensure compliance with regulatory guidelines and policy across all areas of work. Requirements University degree or above in any disciplines with 3-5 years working experience in banking or financial industry is preferred. Proven experience in digital project management, digital marketing, and digital commercialization. Professional qualification of CFP/ CFA/ CFMP/ PMP/ ACP would be an advantage. Excellent communication, influencing, and presentation capability. Strong analytical, problem-solving, and decision-making skills, with a great sense of ownership and responsibility to the assigned task. Proficiency in spoken and written English and Chinese. Mandarin would be an advantage.
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(senior) Segment Manager (business Banking)
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(senior) Segment Manager (business Banking)
Hong Kong, Hong Kong,
Modified February 1, 2025
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Employer's info
Bank of China, include BOC Hong Kong, BOC International, BOCG Insurance and other financial institutions, providing a comprehensive range of high-quality financial services to individual and corporate customers as well as financial institutions worldwide.
Over the past century, Bank of China played an important role in China’s financial history. It was established in 1912 pursuant to the approval of DR. Sun Yat-sen. In the following 37 years the Bank served as the central bank, international exchange bank and specialized foreign trade bank successively. In 1949, Bank of China became the state-designated specialized foreign exchange bank. In 2003, it was named by the State Council as one of the pilot banks for joint-stock reform of wholly state-owned commercial banks. On August 26, 2004, Bank of China Limited was formally incorporated in Beijing as a state-controlled joint stock commercial bank.
Bank of China is the most internationalized commercial bank in China. BOC London Branch, the first overseas branch of the Chinese banks, was established in 1929. Currently, it had over 10000 domestic operations and over 600 overseas operations. In 1994 and 1995, Bank of China became the note issuing bank in Hong Kong and Macao respectively.
The Bank prepared a new strategic development plan which was approved by the Board of Directors in March 2009. Strategic Positioning: To be a large multinational banking group based on a diversified and integrated cross-border business platform, with a core business of commercial banking. Strategic Goals: To be a leading international bank delivering growth and excellence.
Specialties
Banking,
Trade financing,
Investment banking
