At Aspire, we’re more than just a Fin Tech company—we’re the leading all-in-one financial operating system built to empower the world’s innovators and entrepreneurs. We are on a mission to reinvent business finance, empowering startups and businesses to realise their full potential. Founded in 2018, Aspire has raised over USD 300 M+ across equity and debt from world-class investors. In 2023, we successfully closed an oversubscribed USD 100 million Series C equity round led by Sequoia Capital and Lightspeed Ventures with participation of Tencent, Paypal Ventures, LGT Capital Partners, Picus Capital and Mass Mutual Ventures. To power our solutions, we have partnered with some of the best companies in the world such as Visa and Wise and empowered more than 50,000 businesses using our suite of products. Aspire has consistently been recognized for excellence, earning Best Employer and Startup of the Year by the Asia Fin Tech Awards in 2022 and 2023, ranked as Linked In’s Top Startup in Singapore, and listed on CB Insights’ Top 100 Global Fintech in 2023 and 2024. You will be amazed by the energy and experience of our team! Aspire serves as an environment for you to innovate and drive change with our team of ex-entrepreneurs, ex-founders, and high-achievers with international and diverse backgrounds. Are you a top talent who is passionate about entrepreneurship? Join our rapidly growing team to make an impact in the fintech space!About the team: At Aspire, we’re on a mission to establish ourselves as the unrivaled #1 Finance Operating System for businesses in APAC. Our Marketing Team is at the forefront of this exciting journey, playing a pivotal role in building our brand, acquiring new customers, and nurturing existing relationships. Our Marketing team crafts and executes strategies to resonate with our target audience, and also to scale the acquisition of new users by identifying untapped channels and optimizing conversions. About the role: As the SEO Content Manager for Hong Kong, you’ll be responsible for driving the growth of organic traffic in both English and Traditional Chinese. You’ll be responsible for ensuring that organic qualified traffic drives both online signups and generates quality leads to help us scale the acquisition of customers in Hong Kong. You’ll collaborate closely with the rest of our team working on the Hong Kong market, leaning on people like our Hong Kong Field Marketing Manager to gather or validate local insights that could make powerful content opportunities. You’ll report to Aspire’s Head of Digital Marketing, and work alongside a team of specialists who deliver content, creative production and website updates. This will be a hands-on role and you will be expected to be an individual contributor and manage freelancers and agencies to deliver ambitious goals. What you’ll be doing: Drive SEO content production for the Hong Kong market in Traditional Chinese and English Own the delivery of organic growth for the Hong Kong market, identifying content and scalable opportunities Generate increasing online signups and leads to acquire new customers for Aspire Use market, competitor and keyword research to build a prioritized content plan Work with internal and outsourced resources to publish content at scale Use tools like Ahrefs for research and opportunity forecasting Develop Aspire's expertise to deeply understand our product and target audience Measure and report content performance to iterate and optimize results Adhere to internal guidelines and processes to ensure we remain compliant Share market insights with the rest of the marketing team to inform broader campaigns Strategically minded and able to understand how to shape a plan to deliver results Curious by nature, you spot problems and identify solutions on your own Highly process-driven, analytical, and conscientious You have 3-4 years experience in SEO and understand best practices already You’re experienced in the use of SEO tools (Ahrefs, SEM Rush, Google Search Console, Google Analytics 4)Based in Hong Kong (understanding of the startup scene is a plus) or have HK market knowledge Fluent in Traditional Chinese and English Ability to understand Aspire’s needs and organize workstreams and projects with clear timelines and deliverables A background in a B2 B company would be a significant advantage You should be a hands-on, growth-mindset, target and deadline driven team-player What we offer Uncapped flexible annual leave. Training subsidy for your professional growth. Wellness benefit. Team bonding budget to foster collaboration and sense of belonging. Flexibility to work from anywhere (for up to 90 days per annum). Culture is Key: We always strive to cultivate a special culture that brings special talents together. Equal Opportunity Statement Aspire is an equal opportunity employer and is committed to providing equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected characteristic as outlined by applicable laws.
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