About the CompanyHello! Welcome to Plaza Premium Group, we're people passionate about "Making Travel Better". We are a global company with team members from all walks of life, together we are #PPGFamily, together we are building a legacy. You don't need to be from this industry, you do need to be passionate.Our promise to you:We will respect and value your background and perspectivesWe will work together with integrityWe will share our incredible pride for job, company and industryWhat we ask of you:Bring passion to all that you doListen, move fast and think innovativelySpeak up, have ideas and share themBelieve in customer service, and treating every person with kindnessAs industry leaders in innovating global airport hospitality, you will work with colleagues from all parts of the world for a truly global experience. You will help and craft services and facilities in over 200 locations in more than 60 international airports across the world.Who we areWe were established in HK in 1998 by someone who understood the value of an airport lounge and felt that the experience shouldn't just be limited to a closed-circuit group of travelers. Through the years we have worked incredibly hard to create an experience which is both accessible and quality. Almost 25 years later we now span four core business segments: airport lounges, airport terminal hotels, airport meet & greet services, and a range of airport dining concepts.In addition to our own brands, PPG provides airport hospitality solutions to leading airlines, alliances and corporates around the world. Here are a few names you might recognize: Cathay Pacific Airways, Singapore Airlines, Lufthansa etc.With the future of travel always in sight, we created Smart Traveler, a mobile-app rewards program underpinned by in-house technology. We are fast-moving and always evolving to drive our purpose of making travel better.Join our family today.Together, we'll make travel better.What you'll be doing -This is an exciting, group-level role who is responsible to support the growth of Smart Traveler, Plaza Premium Group’s unique, innovative membership program that is tailored for global air travelers. The successful candidate will turn raw internal data, spot market insights and turn them into actionable, effective initiatives to improve business performance.Analyze large data sets from traditional and digital sources to develop insights and drive predictive analytics; provide data-driven recommendations for point structure, earn & redemption enhancements, marketplace development, and customer acquisition and engagement strategyDetailed analysis and regular reporting of member profile, campaign performance, redemption trends to identify gaps & opportunities for member acquisition and engagementDefine, create, and monitor key performance indicators (KPIs) to support overall business strategySupport deliveries of ad-hoc analysis projects with actionable insight, communicated in a manner appropriate to the audienceIdentify and support in driving efficiency of regular tasks through automation and streamlining of processesAbout You -University graduate in Computer Science, Statistics, Applied Mathematics, Economics, eCommerce or relevant fieldsMinimum 5 years’ working experience in data mining, eCommerce, CRM or Business IntelligenceExperience in managing rewards-based loyalty program is a definite plusStrong understanding of data modelling and relationship schemaProficiency in analytics/reporting tools, such as Google Analytics and Adobe AnalyticsSolid experience in data visualization software, such as Power BI and TableauExperience with analytics query/languages like Python, SQL, SAS, is beneficialHighly analytical and data-driven, with ability to convert data into actionable insightsProficient communication in English (Chinese is a plus)
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