Join Calvin Klein as a Manager, CRM, Calvin Klein Asia Pacific.
At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds, and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world – and – endless opportunities to design your future.
The APAC Regional CRM Manager will be responsible for developing and implementing data and insights-driven programs and experiences that enhance consumer engagement, drive consumer acquisition, and foster brand loyalty.
Primary Responsibilities/Accountabilities Of The Job
Develop and implement APAC CRM strategies for Calvin Klein, driving consumer acquisition, repeat purchases, and retention to boost sales growth.
Identify CRM opportunities and priorities through data analysis and consumer behavior insights.
Refine customer segmentation for personalized and targeted CRM efforts.
Aligning with CRM vision and KPIs, ensuring accountability.
Collaborate with local markets to tailor strategies to regional nuances and needs.
Work closely with cross-functional Marketing and Merchandising teams to achieve business and marketing objectives.
Oversee local market CRM budget, allocating resources effectively and ensuring cost-efficiency.
Program Development & Implementation
Develop and implement CRM lifecycle programs and campaign support to meet KPIs
Design optimal full funnel consumer journey and craft appropriate communications, promotional offerings/experiences.
Develop supporting marketing tools/assets in collaboration with cross-functional teams and local markets.
Align with key stakeholders on all strategies, tactics, and performance results, managing campaigns end-to-end to ensure cross-channel coordination and improve future campaigns.
Performance Metrics & Reporting
Establish KPIs and track and measure results
Derive actionable insights from program results to enhance execution.
Manage regular reporting and dashboards
Design and execute test and learn initiatives to continuously improve performance
Share best practices in region
Tools and Technology
Work closely with stakeholders to manage and optimize CRM tools and platforms, while ensuring best practices in data governance and consumer privacy
Facilitate the implementation of CRM tools ensuring seamless organizational integration.
Build and maintain strong relationships with CRM platform providers, marketing agencies, and other third-party vendors.
Qualifications & Experience
Experience: 7-10 years experience in related field, preferably with luxury retail or retail experience and with CRM or loyalty marketing agency experience.
Education: Degree holder in Marketing or related discipline
Skills
Regional / International exposure will be an advantage
Data and numerically savvy with ability to read and interpret customer analysis reports
Creative, digitally savvy with focus on digital & mobile communications and retail experiences
Strong team leader with experience of leading team
Excellent co-ordination, communication and interpersonal skills
Excellent command of English (Strong English copywriting skills)
Ability to write and present well good business presentations and proposals
Good command of written and spoken English, Cantonese, and Mandarin
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law.
