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Crm Director - Real Estate/ Hospitality (app Focus)

Charterhouse Limited Hong Kong, HK

Published 2026-02-01

Description

Key Responsibilities Loyalty App Strategy: Develop and implement a comprehensive strategy for the in‑house loyalty app, focusing on user acquisition, engagement, and retention. Customer Insights: Gather and analyze customer feedback and usage data to continually improve the loyalty app's features, functionality, and overall user experience. Cross‑Functional Collaboration: Work closely with IT, marketing, and operations teams to ensure seamless app integration and alignment with overall business goals. Program Development: Create and launch loyalty programs that reward customers based on app usage, transaction history, and engagement metrics. Performance Metrics: Establish KPIs and reporting systems to track app performance, customer engagement, and overall loyalty program success. Team Leadership: Lead a sizeable team of CRM professionals, providing guidance and support to ensure successful execution of loyalty initiatives. Marketing Integration: Collaborate with the marketing department to effectively promote the loyalty app, driving downloads and active usage through targeted campaigns. Qualifications Bachelor's degree in Business Administration, Marketing, or related field; MBA preferred.15 years of experience in CRM or loyalty program management, preferably in real estate or retail industry. Strong understanding of mobile app development processes and user experience design principles. Proven success in developing and managing loyalty programs, with a focus on driving customer engagement and retention. Excellent analytical skills, with the ability to interpret data and utilize insights for strategic decision‑making. Exceptional communication and interpersonal skills, with a strong ability to build relationships across various departments. A proactive and innovative mindset, with a passion for leveraging technology to enhance customer experiences. If you are interested in finding out more about this career opportunity, please email your resume to Andrew Wong, Web: www.charterhouse.com.hk

Location

Hong Kong
Hong Kong

Attributes

Occupation Crm director - real estate/ hospitality (app focus)

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Charterhouse Limited

325 active jobs

Registered 2023-06-02

Hong Kong

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