1. Strategic Planning and Market Expansion Lead the formulation of mid- to long-term marketing strategies for overseas markets, incorporating industry trends, competitive dynamics, and user insights. Develop market entry strategies, brand positioning, and annual marketing objectives. Target Market Analysis: Analyze policies, cultural differences, and consumer behaviors in target markets (e.g., Europe, North America, Southeast Asia) to optimize localized marketing strategies. New Market Development: Expand overseas distribution channels, establish strategic partnerships, and lead business negotiations and contract signings. Plan and execute global marketing activities (e.g., trade shows, product launches, KOL collaborations) to enhance brand exposure and user conversion.2. Brand Building and Communication Global Brand Management: Develop a unified brand core value system to ensure consistent global brand image. Lead the review of visual identity (VI) and strategic identity (SI) designs and manage communication content. Integrated Marketing Campaigns: Plan and execute integrated marketing strategies (social media, PR, content marketing) to strengthen brand recognition and reputation. Digital Marketing and Growth: Formulate digital marketing strategies (SEO/SEM, social media, email marketing) to optimize user acquisition and retention. Manage overseas websites, apps, and social media accounts (e.g., Facebook, Instagram, Tik Tok) to enhance interaction and follower growth.3. Public Relations and Crisis Management Media Relations and Crisis PR: Build a global media resource network (mainstream and industry-specific media) and lead press releases and media collaborations. Monitor brand sentiment, develop crisis response plans, and act quickly to protect corporate reputation. Government and Industry Relations: Liaise with overseas government agencies, industry associations, and key opinion leaders to expand the public relations support network.4. Team and Resource Management Team Building: Assemble and manage cross-functional teams (marketing, PR, design, etc.), establish performance evaluation systems, and cultivate core talent. Budget and ROI Management: Prepare annual marketing budgets, allocate resources, and monitor campaign effectiveness to ensure maximized ROI. Internal and External Collaboration: Collaborate with product, development, and sales departments to ensure marketing strategies align with business objectives; coordinate supply chain and localization support. Qualifications: Required: Educational Background: Bachelor’s degree or higher in Marketing, Communications, International Business, or related fields. Work Experience: Over 10 years of marketing experience, with at least 5 years in overseas market management and 5 years in team leadership. Proven success in building global brands from the ground up or achieving significant user growth, preferably in the internet, gaming, or Web3 sectors. Fluent in English as a working language; knowledge of additional languages (e.g., Spanish, German) is a plus. Seniority level Seniority level Executive Employment type Employment type Full-time Job function Job function Marketing, Public Relations, and General Business Industries Internet Marketplace Platforms Referrals increase your chances of interviewing at Ku Coin Exchange by 2x Sign in to set job alerts for “Head of Marketing and Public Relations” roles. Senior Director, Luxury Brand Management and Marketing, GC (5-6 months maternity cover)Associate Director, International Marketing Head of Marketing, CRM, and Omnichannel Media Brand Marketing Director (Greater China)Central & Western District, Hong Kong SAR 2 weeks ago Head of marketing (Hong Kong Premier Shopping Mall)Head of Digital Growth Marketing and Mar Tech (HK)Head of Business Partnership and Marketing Asia Pacific Marketing and Digital Executive Senior/ Marketing Executive | Brand Marketing | Healthcare Products Associate Director (PR & Social Integrated Communication)Head of Marketing (Token Marketing), AI Crypto project Southern District, Hong Kong SAR 1 week ago Marketing Communication Manager (Alipay HK)We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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