1. Market Research Design and conduct qualitative/quantitative research to identify pain points in musculoskeletal disease screening, diagnosis, treatment adherence, and follow-up care.
Analyse market available digital solutions to identify gaps in access, functionality and/or usability.
Map user journeys (healthcare professionals and patients) to identify unmet needs in current product offerings.
Monitor global and local healthcare trends (e.g., aging populations, digital health adoption, reimbursement landscape) to guide product positioning and development.2. Strategy Development and Campaign Execution Translate research insights into practical marketing strategies.
Design and lead campaigns targeting healthcare professionals, business partners, and patients, with a focus on medical devices and AI-empowered clinical solutions.
Ensure that all campaigns comply with healthcare regulations and ethical standards for patient data usage, align with cultural norms and healthcare literacy levels of the target audience, and reflect real-world patient experiences and clinical workflows3. Content Generation and Platform Management Develop high-quality content tailored to diverse audiences, including healthcare professionals, business partners, and patients.
Manage social media platforms to amplify brand visibility and foster community engagement.4. Operations and Project Management Analyse workflows and propose improvements to enhance team collaboration and efficiency.
Assist in demand planning and vendor relations.
Oversee end-to-end campaign execution, ensuring timely delivery, budget adherence, and measurable deliverables.
Monitor KPIs and optimize strategies based on data insights.5. Cross-Functional Collaboration Partner with R&D, sales, and clinical teams to align marketing initiatives with product launches/updates, business development activities, and company goals.
