We, Solomon HR is inviting the following talent for a luxury retail fashion brand: Location: Hong Kong (with regional oversight of Singapore and key overseas markets)Experience Level: 6–10 years in luxury, fashion, or lifestyle marketing Role Overview Our Client is seeking a visionary Marketing Manager to lead our brand presence across Hong Kong, Singapore, and select international markets.
This role demands a strategic thinker with a refined marketing sensibility, deep media and influencer connections, and a passion for storytelling that resonates across cultures.
You will be instrumental in shaping our global voice while honoring our heritage of modern Chinese luxury.
Key Responsibilities Brand & Campaign Strategy* Develop and execute integrated marketing campaigns that elevate brand awareness and drive engagement across target markets* Collaborate with HQ and regional teams to ensure consistency in brand tone, visual identity, and messaging* Lead seasonal campaign planning, including AW/SS launches, capsule collections, and cultural moments PR & Media Relations* Cultivate and maintain strong relationships with fashion, lifestyle, and luxury media outlets across Hong Kong, Singapore, and overseas* Secure high-impact editorial placements, interviews, and brand features in top-tier publications* Manage press releases, media kits, and brand statements with precision and cultural sensitivity Influencer & KOL Strategy* Identify and engage influential voices aligned with the brand values and aesthetic* Negotiate and manage influencer partnerships, ensuring authentic storytelling and measurable ROI* Oversee content co-creation, gifting strategies, and event collaborations with KOLs Social Media & Digital Presence* Oversee content strategy and calendar across Instagram, Facebook, Xiaohongshu, and emerging platforms* Guide visual storytelling and copywriting to reflect luxury tone and regional nuances* Monitor performance metrics and adapt strategies to optimize reach and engagement Event & Activation Leadership* Conceptualize and execute brand activations, pop-ups, and VIP events that drive buzz and deepen customer connection* Partner with retail and merchandising teams to align marketing efforts with in-store experiences Ideal Candidate* 6–10 years of experience in luxury, fashion, or lifestyle marketing, with proven success in regional brand building* Strong network of media contacts and influencers across Hong Kong, Singapore, and key overseas markets* Exceptional communication skills, both visual and verbal, with a flair for luxury storytelling* Strategic, proactive, and culturally attuned—able to balance global vision with local relevance* Fluent in English; Cantonese and Mandarin Interested parties please send resume with date of available and expected salary by clicking "Apply Now".
