Our client is a leading FMCG brand and they are now seeking a dynamic and results-oriented Marketing and CRM Manager to join their team in Hong Kong.
In this pivotal role, you will spearhead data-driven strategies to attract and convert customers, optimize CRM systems, and collaborate with sales teams across multiple channels to boost revenue growth.
If you're a creative thinker with a passion for leveraging data and digital tools to drive measurable sales outcomes, this is your opportunity to make a significant impact in a fast-paced, consumer-driven industry.
Key Responsibilities Develop and execute marketing strategies using CRM platforms to identify, nurture, and convert leads into loyal customers.
Manage and optimize social media campaigns to enhance brand visibility, engagement, and lead generation, ensuring alignment with ROI-focused marketing goals.
Collaborate closely with cross-channel sales teams (including retail, e-commerce, and distribution) to analyze performance metrics and implement initiatives that drive sales growth.
Utilize CRM databases creatively to segment audiences, personalize communications, and design targeted campaigns that maximize return on investment.
Stay ahead of industry trends in FMCG, CRM technologies, and social media to innovate and refine performance marketing tactics.
Work cross-functionally with marketing, sales, and product teams to ensure seamless integration of performance marketing efforts.
Qualifications and Skills Bachelor's degree in Marketing, Business, or a related field;5+ years of experience in marketing, CRM management, retail marketing or digital marketing with prior exposure in the consumer brand industry.
Proven expertise in CRM tools and social media platforms.
Strong analytical skills with the ability to interpret data from CRM databases to inform creative, results-driven marketing strategies.
Experience working collaboratively with sales teams across multiple channels to achieve revenue targets.
Creative mindset with a track record of developing innovative campaigns that leverage data for personalized customer experiences and measurable outcomes.
Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.
