Get AI-powered advice on this job and more exclusive features. Direct message the job poster from Grantit As a Performance Marketing Manager, you will lead the strategy, execution, and reporting of digital campaigns across all paid media channels. Your core mission is to drive efficient and scalable customer acquisition for Grantit’s unsecured lending products, with a strong focus on CAC, ROAS, and LTV. You will be responsible for the end-to-end execution of campaigns—from creative production and content strategy to data analysis and channel optimization. This is a hands-on role ideal for a growth-driven marketer who thrives in a data-rich, fast-paced fintech environment and isn’t afraid to roll up their sleeves. What You'll Do Own and manage full-funnel paid media campaigns across Google Ads, Meta Ads, UAC, Apple Search Ads, affiliate networks, and programmatic platforms Plan, manage, and optimize monthly ad budgets, ensuring strong alignment with acquisition targets and cost-efficiency metrics (CAC, ROAS, LTV)Conduct ongoing market research, keyword research, audience segmentation, and competitor analysis to inform targeting and positioning Collaborate with designers and content creators on ad asset development and A/B testing; on occasion, independently produce creatives using tools like Canva Lead and align the content strategy across paid media, social media, website, landing pages, and mobile app Track, analyze, and report on performance using tools including Appsflyer, Amplitude, GA4, Looker Studio, and internal dashboards Stay informed of industry trends, platform algorithm updates, and competitor tactics to proactively adapt and optimize campaigns You will be a great fit if you:5+ years of hands-on experience in performance marketing, ideally within fintech, lending, or e-commerce Strong sense of ownership — able to independently manage campaigns from planning to execution Bachelor’s degree in Marketing, Business, Communications, or a related discipline Proven success managing multi-channel campaigns across Google Ads, Meta Ads, Apple Search Ads, affiliate, and programmatic platforms Deep understanding of key performance metrics including CAC, ROAS, CTR, CVR, and LTVProficiency in GA4, Appsflyer, Looker Studio, and experience with attribution modeling Highly analytical with the ability to turn data into insights and actionable strategy Hands-on experience with A/B testing and creative iteration cycles Excellent project management and communication skills Self-starter, detail-oriented, and comfortable working in a fast-moving, high-growth environment Why Us?Together we work as a team. We direct individual accomplishments toward organisational objectives to fuel everyone to attain uncommon results. With the self-motivated, customer-centric and data-driven Grantit team, the Grantit App become one of the favourite financing applications in Hong Kong by offering a simple and stress-free micro-loan borrowing experience. We are welcome to people who are seeking an opportunity to work in a diverse, young and energetic team. If you would like to make a change and contribute to the world, join us!Performance Bonus Health Insurance Rental Reimbursement Anniversary Leave Flexible hours and a working environment Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing and Sales Referrals increase your chances of interviewing at Grantit by 2x Get notified about new Digital Marketing Manager jobs in Hong Kong, Hong Kong SAR. Ecommerce & Integrated Marketing Manager -Taobao Oversea Asia Pacific Marketing and Digital Executive Brand Marketing Director (Greater China)Central & Western District, Hong Kong SAR 5 months ago(Senior) Trust Marketing Manager- Bank of East Asia (Trustees) Limited Director of Admissions and Marketing (to be based in Vietnam)Digital Marketing Manager, Smart Traveller Senior Manager Digital Marketing Solutions and Services Marketing & Communications Manager (luxury fashion retail)Senior Digital Marketing Executive (Regional Role)Wan Chai District, Hong Kong SAR 1 week ago Influencer Marketing/KOL Partnership Manager(Senior) Executive, Digital / Performance Marketing Associate Brand Manager/Brand Manager/Senior Brand Manager (Oncology, Gastrointestinal)Associate Digital Account Manager/ Digital Marketing Specialist Senior Data Analyst / Assistant Data Marketing Manager (subject to experience)APAC Web3 Public Relations Manager (Remote)Hong Kong, Hong Kong SAR $50,000.00-$80,000.00 1 month ago Assistant Product Manager / Product Manager, Brand Marketing We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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