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Officer, Digital Marketing

Hong Kong, Hong Kong
Last update 2025-02-17
Expires 2025-02-16
ID #2581596842
Free
Officer, Digital Marketing
Hong Kong, Hong Kong,
Modified February 1, 2025

Description

Department/Branch Communications and Public Relations Job Purpose:• Support execution of the Bank’s digital marketing and social media content strategy as an integral part of its marketing communications efforts.• Support execution of marketing and PR campaigns for the retail bank, including segments, products, services, and channels as necessary.• Provide administrative support to the Communications and PR team. Job Responsibilities:• Support the growth and performance of the Bank’s overall digital and social media strategy and presence, including but not limited to SEO, SEM, Facebook, Instagram, We Chat, Linked In, KOL/affiliate resources, etc.• Execute and manage the Bank’s social media content strategy and social media platforms in line with our overall digital and social media strategy.• Support execution of marketing communications campaigns for the Bank's retail banking products, services, and channels as necessary, including but not limited to ATL and BTL promotions, PR promotions, digital/social media marketing, POP displays, events, and sponsorships.• Coordinate with external vendors (including digital agency resources) on production and other projects for accurate, timely, and quality execution and delivery.• Liaise with creative agencies and other external parties on digital creative development, media placement, and production for branding and marketing campaigns.• Support and coordinate tracking, analysis, and reporting of performance metrics to assess marketing ROI on digital channels.• Support/coordinate daily news coverage monitoring, A&P expense monitoring, invoicing consolidation, marketing calendars, stationery, and/or other inventory management, ITD coordination, as well as other routine department administrative work as necessary.• Where necessary, support corporate and CSR activities (e.g., sponsorship and volunteer work). Please note that only shortlisted candidates will be notified.
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Job details:

Job type: Full time
Contract type: Permanent
Salary type: Monthly
Occupation: Officer, digital marketing

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