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Product Marketing - Associate

Hong Kong, Hong Kong
Last update 2024-06-15
Expires 2024-06-14
ID #2168631517
Free
Product Marketing - Associate
Hong Kong, Hong Kong,
Modified May 25, 2024

Description

Team and position overview: The Index & Analytics marketing team is responsible for developing and executing marketing strategy and campaigns to support MSCI's ambitious index and analytics business growth objectives.

The marketing organization at MSCI is a dynamic and fast-growing global function responsible for marketing and communicating our solutions and services to the world's investors to help them build better portfolios.

As a leading provider of data and tools, we continue to grow our global footprint with institutional investors, asset/wealth managers, banks, hedge funds, pension funds, advisors and corporations.

The role of Associate, Index & Analytics Marketing , sits at the intersection of the Index and Analytics Marketing teams and is pivotal in accelerating our index & analytics solutions business, with a focus on APAC's regional priorities as well as global campaigns.

This is a highly collaborative role with great opportunity for impact, working across the business lines, and with senior members of the marketing team in PR, content, design, digital, events, and product.

MSCI is a pioneer and a leader in the industry, pushing the envelope on investor-driven solutions, standard-setting, transparency, and research across asset classes.

We are looking for a proactive and action-oriented marketing professional with excellent communication skills and passion for building a more sustainable future.

The Associate, Index and Analytics Marketing , will report into the Head of Index & Analytics Marketing for APAC within the MSCI product marketing team.

This role offers the opportunity to work in a fast-paced environment, manage multiple stakeholders in the APAC region and contribute to the success of our team.

Responsibilities: Work closely with Head of Index & Analytics Marketing to develop marketing strategies and initiatives for the APAC region, aligned with business objectives, for both internal and external audiences Engage with internal stakeholders and senior leaders to refine messaging and positioning for research and product campaigns to meet the evolving needs of the APAC markets Assist in the development of regional personas for new client segments such as banks, wealth management, and insurance in various local markets, such as Japan, Mainland China, and Australia Define campaign KPIs and leverage campaign analytics to determine success criteria, efficacy and ongoing optimization opportunities for APAC specific campaigns Partner closely with the Centre of Excellence (COE) team to execute multi-channel marketing campaigns aimed at driving lead generation, engagement, and conversion.

Utilize digital marketing tactics, events, webinars, and thought leadership initiatives to amplify the reach and impact of marketing efforts Coordinate and oversee regular maintenance and updates of Index & Analytics evergreen collateral, pitchbooks, factsheets, brochures and website content both in English and local languages (Chinese and Japanese) Monitor and analyse the effectiveness of marketing campaigns and initiatives and provide actionable insights to help guide strategies for brand positioning, client retention and development, product innovation, and industry partnerships.

Develop and expand relationships with partners, suppliers, and key industry associations Stay abreast of industry trends, competitor offerings, and regulatory developments in the investment sector.

Conduct market research to identify target segments, understand client needs, and inform product positioning based on both local and regional trends Manages and executes the allocated budget and report on ROI of launches and the wider campaigns Desired experience and qualifications: Bachelor's / Master's degree in Marketing, Communications, PR or related field 4+ years' experience in driving product marketing and communications strategies within the financial services industry Good understanding of the Index and data market and how it impacts the investment process Demonstrated ability to develop, refine and communicate the various voices and messages of the company to key stakeholders; as well as strong project management skills to coordinate and influence the different teams globally Proven experience in managing multiple stakeholders across corporate environments, professional services, etc.

Excellent program management, administration, and organizational skills to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously Proven track record of developing and executing successful marketing campaigns Process-driven, attentive to details with proven experience of managing content production processes Digital and social savvy with solid experience in data-driven approach to enhance client engagement Ability to embrace and take ownership of projects Global awareness and sensitivity in working across time zones and cultures We'll support you: Onboarding, coaching, and development opportunities from your team and the organization Performance and growth-oriented culture and values Opportunities for continuous learning to aid progression Goal-based objectives and development plans Transparent performance-based compensation schemes Active and inclusive employee resource groups such as the Women's Leadership Forum, Black Leadership Network, MSCI PRIDE & Allies, and local office Eco-Groups.

About MSCI and our teams: Powering better investments to build a sustainable future.

MSCI is a market leader in Global Indexes, Smart Beta, ESG, Climate, and Risk Management, and is at the forefront of the secular trends dominating the financial services landscape today.

We are committed to the future sustainability and transparency of the financial markets.

We create innovative products and services that allow our clients to make more informed investment decisions, and we provide investors with critical performance measurement and risk management data and analytics.

Click here to see what we do (www.msci.com) Our values define the working environment we strive to create.

We are inclusive; we champion bold ideas; we always pursue excellence, and always act with integrity.

Personal accountability and responsibility are key to success, and we always work as a team to remain client-centric.

MSCI is committed to developing a culture and workforce that reflects the clients and communities in which we operate.

Increasing our diversity expands our talent pool, which helps to accelerate innovation in all we do.

We especially encourage members of historically underrepresented groups to apply, including women, ethnic minorities, and those in the LGBTQ community.

Job details:

Job type: Full time
Contract type: Permanent
Salary type: Monthly
Occupation: Product marketing - associate

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