RESPONSIBILIESWork as business partners to support Brand Function to deliver their business goal; Ensure effective strategy implementation and monitoring performance Execute business performance analytics including implement modelling development and refinement to maximize customer retention and value, gather customer insights through data mining and analysis, identify up-sell & cross-sell opportunities to increase customer value Work closely with Brand Function to design customer journeys, conduct customer segmentation and best targeting tactics as well as effectiveness evaluation.
Produce reporting analytics to enable identification of key trends or issues in the Business / Operating Unit that necessitate further analysis and discusson Support in Dashboards development for Customer Module including integrate, consolidate, and cleanse data for business use. Educate Brand Team on understanding and effective use of data.
Any ad hoc activities arising REQUIREMENTSDegree in Business, Statistics or Mathematics related field4-5 years working experience in data analysis or business intelligence preferably gained from Retail Industry Strong business acumen and analytical skillset Enjoy challenges and willing to push back & confront status quo when necessary Excellent communication, interpersonal & influencing skills Ability to work independently & effectively with all levels within an organization High proficient in SQL, Salesforce Marketing Cloud, Quick Audience, Business Whatsapp and MS Excel Experience in statistical tool e.g.
SPSS and BI tools e.g.
Tableau is highly preferred.
Candidate with less experience will be considered as Business Analyst.
We offer opportunities for development in addition to a competitive remuneration and benefit package to the right candidate.
